Press Releases: A Powerful Publicity Tool to Build Business Awareness

August 7, 2012 Leave a comment

One sure-fire way to get your business known is by using press releases. A press release is written material that announces a news type event. Television networks, radio stations, magazines, and newspapers as well as online resources will publish the announcement if your news story peaks interest.

People are interested in the news and are always looking for a good story. Business owners can use press releases to give them those good stories while making a name for their company. The best way to do that is to make sure the release is a story and not simply an advertisement for your business.

Press Releases Provide Powerful Benefits to Small and Big Business Owners Alike

Press Releases are the most popular means of providing publicity online and offline. They have many advantages that both small and big business owners can profit from. Some of those are:

More traffic to your site - The press release that gets published on one of the media outlets will have your website link provided within it. Those who have reviewed your release and want more information will click through the link or check out the website.

Build a brand - What better way to get your business name into the minds of your target audience or anyone who happens to read your press releases. The more a consumer sees your business name being mentioned the more likely they will remember it the next time they, or someone they know, is in need of your products.

Inexpensive way to get free publicity - Getting an effective press release written will cost you some money. Some will include the costs of submitting it for you, so the cost of getting the free publicity will be inexpensive.

Gain Credibility - The press release can also help to get your business more credibility. Potential consumers will start to see you as an expert in your field and think that you should be the one to go to when they need the products you offer.

What News Items You Can Create to Make an Effective Release

By no means should you wait around for something newsworthy to happen within your business before you can start benefiting from news releases. Why wait? Start now.

Create news stories from what’s already going on. Here are some things that could be turned into news stories for your news release:

  • Any contests that you’re planning
  • Starting your business
  • Getting more products to sell
  • Special Discounts/Sales
  • Fundraising events your business is helping with
  • Offering Free Items
  • Any Awards your business has won

Some of these stories can not only be newsworthy items but also show what a humanitarian you or your business is. Credibility comes into play again and we all know that credibility helps to build rapport with your target audience and gains you a higher “expert” level.

Press releases are one of the most powerful publicity tools available today for all business owners. Use it to your advantage and join all the other successful internet marketers who have used press releases many times in the past with very positive results.

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Filed under Advertising, Brand, Branding, Business, Consulting, Content, copy, Entrepreneur, Expert, Marketing, Media, SEO, Small business, Techniques, Tips, Writing Tagged with , , , , , ,

7 Tips Experts Use To Stay Experts

December 1, 2011 3 Comments

People often ask me, how does one become an expert in their field and remain at the top? Standards and technology change with a blink of an eye, so is it actually possible to remain at the top of your game at all times?

I say YES!……….and here are 7 ways to do it:

1) Always Have A Plan – Go into every situation with a strategy, just like when you go food shopping you have a list, rather than aimlessly wandering around.

2) Be A Leader – Show your pioneer spirit, and make your own path rather than following the paved road.

3) Observe & Listen – Keep an open ear and do more listening than talking.

4) Build Your Network – Invest time in making connections and meeting other experts.

5) Always Move Forward – Follow procedures and create a system so that you are always creating good.

6) Prioritize – Choose tasks that are actionable and achievable, don’t waste time.

7) Always Be Open To Learning – Keep an open mind, engage in classes and learning to expand your knowledge base.

Don’t get me wrong you need to start with an education and surrounding yourself in an empowering environment. But sticking to a solid routine and following these steps are a GREAT way to propel yourself to “expert” status.

Filed under Entrepreneur, Expert, Lessons, Tips Tagged with , ,

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