August 7, 2012 Leave a comment
One sure-fire way to get your business known is by using press releases. A press release is written material that announces a news type event. Television networks, radio stations, magazines, and newspapers as well as online resources will publish the announcement if your news story peaks interest.
People are interested in the news and are always looking for a good story. Business owners can use press releases to give them those good stories while making a name for their company. The best way to do that is to make sure the release is a story and not simply an advertisement for your business.
Press Releases Provide Powerful Benefits to Small and Big Business Owners Alike
Press Releases are the most popular means of providing publicity online and offline. They have many advantages that both small and big business owners can profit from. Some of those are:
More traffic to your site - The press release that gets published on one of the media outlets will have your website link provided within it. Those who have reviewed your release and want more information will click through the link or check out the website.
Build a brand - What better way to get your business name into the minds of your target audience or anyone who happens to read your press releases. The more a consumer sees your business name being mentioned the more likely they will remember it the next time they, or someone they know, is in need of your products.
Inexpensive way to get free publicity - Getting an effective press release written will cost you some money. Some will include the costs of submitting it for you, so the cost of getting the free publicity will be inexpensive.
Gain Credibility - The press release can also help to get your business more credibility. Potential consumers will start to see you as an expert in your field and think that you should be the one to go to when they need the products you offer.
What News Items You Can Create to Make an Effective Release
By no means should you wait around for something newsworthy to happen within your business before you can start benefiting from news releases. Why wait? Start now.
Create news stories from what’s already going on. Here are some things that could be turned into news stories for your news release:
- Any contests that you’re planning
- Starting your business
- Getting more products to sell
- Special Discounts/Sales
- Fundraising events your business is helping with
- Offering Free Items
- Any Awards your business has won
Some of these stories can not only be newsworthy items but also show what a humanitarian you or your business is. Credibility comes into play again and we all know that credibility helps to build rapport with your target audience and gains you a higher “expert” level.
Press releases are one of the most powerful publicity tools available today for all business owners. Use it to your advantage and join all the other successful internet marketers who have used press releases many times in the past with very positive results.